Blog
How we work things out, written down.
Studies of the design decisions behind our projects, from the first sketch to the version that shipped, and shorter notes on websites, branding and practical AI.
Six directions in four days
Our own website started over six times before it settled on black, white and one blue. What we threw out taught us more than what we kept.
Who edits your website after launch?
Most websites change hands the day they go live. Choosing how your team will update it matters as much as how it looks.
Designing sound for glass, switched off by default
We planned a careful audition of recorded sound effects for the portfolio. In the end, every sound is synthesised in the browser, with no audio files at all.
Tuning a spiral, one snapshot at a time
Before building the portfolio, we built a one-card study and a spiral study, and saved a snapshot before every big change. Nine snapshots later, we dropped the rule we'd worked hardest to keep.
Keeping a field guide to 375 tools
Our Resources page started as a list of 168 tools and grew to 375 in fifteen sections. The trick to keeping it current is that it isn't really a page.
Cutting each card from real glass
Our portfolio is a spiral of glass cards, each one refracting light like a real material. Here is how it works in one WebGL canvas, with no libraries.
Why our 404 page has a game in it
A missing page is a dead end. Ours has a tiny pixel-art shooter, and it still puts the way out first.
A mountain inside a lens
How the Tavor Digital mark went through six versions in three days, and why the one that stayed is drawn by numbers instead of by hand.